PowerUp Partner Program


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Software AG Partners
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Software AG PowerUp Partner Program
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Partner with Software AG
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Partner Program


Accelerate time-to-value for digital enterprises, together.

Our ecosystem includes 400+ partners who extend and enhance our software with local expertise, value-added services and innovative solutions that help customers achieve better outcomes. Build, sell or implement solutions based on industry-leading Software AG technologies and access our strong client base of thousands of leading brands worldwide. As a Software AG partner, we offer:

  • Dedicated partner program and infrastructure
  • Tailored engagement models matching partner business models
  • Customized partner support for startups
  • Quality partner enablement and certification

Why partner with us?

Market opportunities

Digital transformation is forcing organizations to evolve faster than ever, creating a significant market opportunity for those who can deliver products, solutions and services that can help them close the gap between old and new to master the transformation.

Leading technology

Powered by integration, we help our customers pivot, re-imagine, spark transformation and enable instant Internet of Things connectivity. Our mission is to help customers free data from silos to connect anything and everything—clouds, apps, systems and devices—any way they choose— to optimize operations, elevate the UX and pioneer differentiating business models. The opportunities are endless with “Freedom as a Service” from Software AG, empowering customers to be fast, flexible and agile when change is constant and adaptability is key.

Strong client base

As a partner of Software AG, you will have access to a blue-chip installed client base, ensuring solid references, recognition and upsell potential. Proven at thousands of leading organizations worldwide, including the world’s top brands, Software AG is an acknowledged leader in addressing the needs of the digital enterprise.

Trusted partner

With solid cash flow and a history of strong profitability, Software AG is a solid and stable partner with the agility to react to changing market demands. Established for more than 45 years, Software AG’s 4,500+ employees are the doers and visionaries who work tirelessly to bring transformational thinking to our customers. Count on us to work closely with you and provide complete transparency in all we do.

Partner Benefits


Partnering to power the digital enterprise.

Our PowerUp Partner Program offers a variety of engagement models with specific program features and digital transformation benefits designed to best fit your business.

Partner benefits

Reserved markets We work together to establish clear territories and responsibilities.
Predictable rewards Easily understand your reward potential with our open-book policy and simple margin models.
Dedicated support You aren’t just a name on a list—a dedicated partner account manager will work closely with you.
360° enablement Ramp up quickly with a tailored learning path based on a robust assessment of your individual needs.
Managed learning From managed learning programs to expert shadowing, you’ll receive hands-on enablement when you need it, how you need it and where you need it—from start to finish.
Co-innovation Turn your ideas into reality and deliver your solution to market quickly with the support of our Joint Solution Build program and collaborative sales enablement.
Go-to-market support You can count on us to help ensure your success. We provide partner-specific campaigns, invite you to join us in customer-facing events and provide you a presence on the Partner Finder.
Self-services Access robust training, sales and marketing assets, product documentation, demos and downloads through easy-to-use portals. The Partner Business Portal provides you direct access to all the assets you need to succeed.

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